| |
- Marketing to teachers has far-reaching effects. Teachers influence their students and their students’ parents
- Educators personally spend over $11 billion in credit card purchases annually
- HotChalk teachers are more affluent, tech-savvy and are early adopters of technology with more disposable income
- HotChalk parents want what’s best for their family – and will buy the products and services that fit that goal.
- Reach the right parents; parents who have students with higher grades and graduation rates and become adults with more disposable income.
- Involved parents are harder to reach – they spend more time online and less time watching TV.
- Students involved in their education become more affluent adults with more disposable income.
- HotChalk students are resourceful, tech-savvy and want the latest technology, products, and services to help them do, look, and feel their best.
|
|