Ad Specifications

Standard Display Banners:

Standard IAB units	300×250 160×600 728×90
Creative Type	.gif, .jpg, .swf (Flash), Javascript, Iframe/Javascript, HTML
Max File Size	50 KB
Max Video & Animation Frame Rate	24 fps
Maximum Animation Length (i.e. Flash™)	30-sec
Max Loops	5
Flash Version	Version 9+, ActionScript 3
Backup File	Provide a standard image file for times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5)
Max Backup File Size:	40 KB

Expanding and Video:

Expanded Dimension	300×250 to 600×250 160×600 to 600×600 728×90 to 728×315
Expanded Controls	Retract Feature = Either Click to close/expand or Enable Mouse-Off Retraction, Control = “Close X” on expanded panel
Max Polite File Load	100 KB
Video Initation	Video may Auto Start, sound must be user iniated
Video File Size Limit	1.2 MB
Video Duration	30 Sec Max
Video Controls	Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
Audio Initiation	Must be user initiated (on click: mute/un-mute); default state is muted
Hot Spot	Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
Z-Index Range	0-5k for Standard, 5k to 2 Mil for Expanding

Newsletter and Eblast:

Newsletter IAB Units	300×250 728×90
Newsletter Creative Type	.gif (No Animated .gifs), .jpg, HTML
Newsletter Max File Size	50kb
eBlast, Third Party Mailings	1 Page of Content, Table Based HTML is recommended centered with a max width of 650 pixels and a strong call to action is recommended above the fold in your message
eBlast Creative Type	Text, HTML, .jpg and .gif (no Animated .gifs)
eBlast Max File Size	100 KB
Subject Line	Provided by Advertiser and are subject to Approval. Max Characters is 150, can not be in all caps, can not contain a SPAM Trigger word.
CSS	Can not use embedded style sheets, External Style Sheets or CSS for Positioning. All styles must be inline.